Tech and software giant SAP has many interesting sponsorship partners in many different areas. At the 2018 BMW International Open at Golfclub München Eichenried they offered golf fans a virtual caddy to improve their game. The SAP Caddy Clubhouse is an interactive experience where fans can develop their playing style, hone their short game and see their data at a glance, all with the help of some of SAP's sponsored Pros.
Sample screens from the Data Collection node, or 'Zone 1' of the experience. Inputted by the Brand Ambassador, this information is recorded and displayed at the conclusion.
Sample screens from Zone 2 (German translation), an interactive touchscreen where Pro Golfers would explain, via video the advantages and disadvantages to assertive or conservative play on various holes. This would determine the users' preferred playing style.
Speculative designs for Zone 3's putting excellency area, with help from Puttview. The images on the left are projections shone onto turf, with a skilled ambassador logging and adjusting the players' games.
At the end of the experience in Zone 4 the patrons' data is collated into one easy to capture and share screen.
Golf Legend Gary Player gets 'hands on' in Zone 3's Puttview Experience